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Barclays’ Surfing Tombstone Proves a Winner

In the world of corporate finance, the successful conclusion of a major deal involving several parties is sometimes marked with the presentation of tombstones to key players involved. You can imagine that some CEOs and Bankers have quite a collection. Recently, Barclays Bank got in touch with EFX to commission a bespoke tombstone; the design had to appeal to the CEO of a Swedish healthcare company who loves surfing.

The resulting surfboard design is made from wood, digitally colour printed and then mounted on a nickel plated plinth. It was presented to the team members at a private dinner. Evidently, the CEO concerned commented he does not particularly like having tombstones around in his office, but that the surfboard was going to sit on his desk. Success!

www.barclays.com

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